Vino 100 offers consumers a new way to buy wine... simply... based on flavor and body. Every wine in our store has a Wine Barometer™, a tag indicating its flavor (fruity to dry) and body (light to full). And since the entire store is laid out according to this system, you and your customers can easily find the wines that suit their own personal tastes, not to mention their budgets, so you don't have to be a wine expert to be a Vino 100 store owner.

So many of us enjoy wine...

How often, though, do we experience the frustrations of buying wine? Wine stores are all too often intimidating, snobbish and expensive, or are designed as wine "superstores" where the quantity of wines is overwhelming and the quality of wines and the service provided is under whelming.

Vino 100 wants you to know that every wine description does not have to be the equivalent of astrophysics. We want to convey the personality of wine in a straightforward manner and share some tips about simple ways to best enjoy different wines.